The Brief
Develop a content strategy that supports the build of the new website, and grows the organic search presence for Interislander and train services. Establish the new brand ‘Great Journeys’ online.
Response
- Research and analysis of the target search markets and identification of online personas
- utilising those personas to develop a targeted content strategy that encouraged online bookings of services
- UX evaluation of the new site
- IA development
- SEO strategy
Elyse Robêrt 