British and Irish Lions Tour of NZ

Industry

Tourism

The Brief

Host a great visitor experience for those in Wellington for the British & Irish Lions Tour. Generate engagement and excitement within the local population.

Approach

I led the development of advertising and print materials on behalf of WREDA. Including;

Print
Billboard
Fan Zone
Collateral for local businesses
Radio
Activations with local school – Stuff.co.nz “Hurricanes test their coin rugby skills against fans ahead of Lions clash”
Fan Zone
Hackathon – Hosted at Te Papa, I assisted in the event design and management of ‘The Tech Ruck’ challenge, using tech to solve a sporting/rugby challenge.