The Brief
Launch the new brand online, dominate organic search, grow domestic and international ticket sales, launch the new ‘Catapult’ attraction online.
Response
An integrated content strategy, developing and drawing on target personas to serve each target audience with a custom user journey and hyper relevant media mix.
Media Mix
- Long form site content
- Site video
- Social video & promotion
- Sponsored content
- Display and premium native content
- Influencer marketing
Results
- Improving overall Share of Voice in organic search
- Increasing time on site
- Great social engagement
Elyse Robêrt 