The Brief
Reach younger, more urban audiences than we have been before. Launch a full suite of digital activity that complements the release of the brand TVC.
Response
I led the development, creative direction and delivery of an integrated content strategy, drawing on key life moments that motivate life insurance purchases. Serving each target audience with a custom user journey and hyper relevant media mix, improving overall consideration of Cigna Life Insurance.
Media Mix:
- Influencer Marketing
- Sponsored Content
- Display
- MetService Take Over
- Video
- Onsite interactive content
- Long form editorial
Brand TVC
Sponsored ‘Adulting’ Quiz on NZME
Elyse Robêrt 