The Brief
Increase awareness of Cigna life insurance in Organic search, increase sales.
Response
Develop an onsite ‘hub’ of information around, and tangentially linked, to life insurance. Improve the onsite UX to account for these information categories.
Use a variety of content forms to relay complex information about life insurance, when to get it, how much, and why now.
- Blogs
- Long form editorial style copy
- Interactive media; online calculator
- Video
- Downloadable checklists
- Infographics
Elyse Robêrt 