Background
Science Exchange are one of the largest science marketplaces in the world. Offering a platform whereby laboratories the world over can be connected with scientists and innovators needing laboratory services. With clients ranging from the likes of NASA, to Universities, to pharmaceutical companies, Science Exchange match-makes scientists the world over.
The Brief
Dominate key competitors, activate users for enterprise (corporate) accounts.
Response
- Develop digital personas for core clientele, existing, new and potential users
- Create a content strategy harnessing owned, earned, paid media
- Identify industry outreach opportunities
- Identify key influencers, to help grow and promote the brand
Elyse Robêrt 