Background
Onside are an agribusiness software company who provide a digital health and safety system for on farm use. Founded in New Zealand, they’ve spread across the Tasman and work with orchards, vineyards, and the agricultural industry across Australia and New Zealand.
The Brief
Onside is growing fast and they need to support their existing customers, users, and internal team to deliver a swift and simple experience.
- Empower our sales and accounts team
- Inform our potential customers
- Educate our current users
- Support customer experience
Response
- Develop customer/user personas for core clientele, existing, new and potential users
- Create a content strategy for owned content
- Implementation of SEO Content Strategy
Elyse Robêrt 