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World of WearableArt 2017 Programme

Brief A massive undertaking, this 60 page programme tells the story of WOW, from its 80s beginnings in Nelson to its TSB Arena extravaganza. Approach Working as part of Cato’s creative team, we crafted a ‘story’ for how we saw WoW and their 2017 show. For 30 years, World of WearableArt has bewitched and beguiled.…
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CCNZ – Business and marketing strategy

I work with Chrons and Colitis NZ (CCNZ) on a voluntary basis, to assist CE Viv Gurrey with the development of their ongoing business, funding and marketing strategy.
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Working with Social Enterprise

For the majority of 2016 I was freelancing and throughout this year I had the luck to work with a variety of start ups in the social enterprise space, offering them strategic marketing, PR, and social media advice. Brands I worked with: Ākina Foundation NZ’s leading social enterprise organisation, charged with lobbying for the sector, training…
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Great Journeys of NZ (KiwiRail)

The Brief Develop a content strategy that supports the build of the new website, and grows the organic search presence for Interislander and train services. Establish the new brand ‘Great Journeys’ online. Response Research and analysis of the target search markets and identification of online personas utilising those personas to develop a targeted content strategy…
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NZ Open Women Surf Boat Champions 2016

Winner winner chicken dinner! Taking a gold and a silver in the National Champs was a mega highlight of my sporting career. Massive surf, trying conditions, and a smaller than average crew, the odds were stacked against us. But it’s amazing where a combination of skill and grit can get you.
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VUW Alumni as Mentors Programme

I’ve been a mentor in the Victoria University of Wellington Alumni as Mentors programme since 2016, mentoring young women in their final year of study.
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News and Satire (my Master’s thesis)

If there’s one thing that gets me jazzed it’s the power of the media to alert, inform, educate, and entertain. But I’m particularly fascinated by the way in which these outcomes are able to empower audiences and equip them with the necessary information and analyses to navigate the modern world. But – the nature of…
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The Spinoff – Contributor

In 2015, when The Spinoff first launched, I wrote a regular column reviewing NZ’s greatest soap of all time – Shortland Street. Alas, the loss of a SKY TV subscription meant I no longer had nightly access to the show and gave up my blogging.
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Project Conference and Project Connect 2015-2017

The Brief Grow The Project’s brand online, increase ticket sales, live social coverage on the day. Response Trending #1 on Twitter on event day. Near sell out attendance.
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Surf Life Saving since 2003

A lifeguard since I was 15, I’ve been actively patrolling and competing for over 16 seasons. Secretary of the Paekakariki Surf Lifeguards since 2014, I’ve seen the club through its Centenary and now into the New Building Project. I’m active in surf sport, competing in both IRB racing and surf boat rowing (2015 champions!)