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Onside (NZ/AUS)
Background Onside are an agribusiness software company who provide a digital health and safety system for on farm use. Founded in New Zealand, they’ve spread across the Tasman and work with orchards, vineyards, and the agricultural industry across Australia and New Zealand. The Brief Onside is growing fast and they need to support their existing…
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The Vault NZ – SEO
Background The Vault NZ is one of Wellington’s most iconic stores, selling gifts to city-siders for near on two decades. They’ve had a digital presence for much of that time, building up a reputable Google presence. But now they’re ready to take advantage of online sales in a new way. The Brief Site hygiene check…
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HUD – Brand development
This was a contract position with the Ministry of Housing and Urban Development (HUD) where I was involved in the creation of brand guidelines and a suite of collateral, extending to office and spatial design. Key projects: Te Reo Māori strategy and naming of the ministry, digital brand guidelines, colourways for accessibility digital and offline.
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Science Exchange (USA) – Audience and Market Research, Content Strategy
Background Science Exchange are one of the largest science marketplaces in the world. Offering a platform whereby laboratories the world over can be connected with scientists and innovators needing laboratory services. With clients ranging from the likes of NASA, to Universities, to pharmaceutical companies, Science Exchange match-makes scientists the world over. The Brief Dominate key…
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Summerset Retirement Villages – Digital Marketing; Audience Analysis
The Brief Provide market research and data insights to help shape the ongoing content strategy and media placements. Response Conduct a search market analysis Competitor analysis and brand profiling Report on overarching recommendations and executions
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Green Party – Social and Digital Strategy (Parliament)
My role Based in the Parliamentary office, develop and maintain a digital presence for the Green Party, Parliamentary campaigns, and Green MPs across digital media and social media. My Approach Live streaming of events and announcements Create Facebook pages for Co-leaders and MPs Grow presence on Instagram, Twitter, Snapchat Integrated multi-media political campaigns, leveraging offline…
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HUD – Digital strategy and channel development
This was a contract position with the Ministry of Housing and Urban Development (HUD) where I was involved in the development of a digital channels strategy, media and engagement strategy, and the corresponding processes and guidelines, for NZ’s newest Ministry. Key projects: Kiwibuild reset, Kāinga Ora establishment, Our Kaupapa – organisational strategy roll out including…
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Cigna – Organic Search and Content Strategy
The Brief Increase awareness of Cigna life insurance in Organic search, increase sales. Response Develop an onsite ‘hub’ of information around, and tangentially linked, to life insurance. Improve the onsite UX to account for these information categories. Use a variety of content forms to relay complex information about life insurance, when to get it, how…
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Cigna Life Insurance – Brand refresh and digital content marketing
The Brief Reach younger, more urban audiences than we have been before. Launch a full suite of digital activity that complements the release of the brand TVC. Response I led the development, creative direction and delivery of an integrated content strategy, drawing on key life moments that motivate life insurance purchases. Serving each target audience…
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Elyse Robêrt 