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AJ Hackett Bungy – SEO and UX (NZ, USA, AUS)
The Brief Launch the new brand online, dominate organic search, grow domestic and international ticket sales, launch the new ‘Catapult’ attraction online. Response An integrated content strategy, developing and drawing on target personas to serve each target audience with a custom user journey and hyper relevant media mix. Media Mix Long form site content Site…
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Interislander – Organic Search and Content Strategy
The Brief Develop a content strategy that supports the build of the new website, and grows the organic search presence for the Interislander. Response Research and analysis of the target search markets and identification of online personas; utilising those personas to develop a targeted content strategy that encouraged online bookings of services. Results Established #1…
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REA and Settled.govt.nz – Content Strategy
The Brief Launch the Real Estate Authority’s new Government backed site for buyers and sellers Settled.govt.nz Drive high traffic volumes to site to establish the new brand in search for key search markets. Response An integrated content strategy, developing and drawing on target personas to serve each target audience with a custom user journey and hyper relevant…
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Linda Jenkinson | Brand audit, brand strategy, digital healthcheck
THE BRIEF Upgrade Linda’s digital presence. Develop a channel plan that optimises customer acquisition and retention. Scoping PR and leverage opportunities. RESPONSE Website build. Brand guidelines and creative development. Content audit of existing collateral. Digital marketing and channel optimisation plan.
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Splice | Brand audit, marketing strategy
THE BRIEF Increase awareness of and engagement with Splice. Get visibility and traction with funders. Improve the digital presence. RESPONSE Brand audit, channel audit. Channel and content marketing recommendations. Digital hygiene.
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World of WearableArt 2017 – City activations
I worked with WOW on three key projects: City Tourism and WOW On fixed term contract with WREDA, I worked with the team over at WOW, and the Wellington City Tourism and Events team to create and promote the visitor experience. I looked after: Window Display Competition – promotional materials, online and print Print collateral…
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Uprise Digital – Digital Marketing and Advertising
I’ve been part of the Uprise family since 2015, working in a mix of permanent and contract roles since then. Digital Communications Specialist (permanent) Copywriter (contract) PR and Media (contract) Content Strategy and UX (contract) Head of Content and Creative (permanent)
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British and Irish Lions Tour of NZ
Industry Tourism The Brief Host a great visitor experience for those in Wellington for the British & Irish Lions Tour. Generate engagement and excitement within the local population. Approach I led the development of advertising and print materials on behalf of WREDA. Including; Print Billboard Fan Zone Collateral for local businesses Radio Activations with local…
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World of WearableArt 2017 Programme
Brief A massive undertaking, this 60 page programme tells the story of WOW, from its 80s beginnings in Nelson to its TSB Arena extravaganza. Approach Working as part of Cato’s creative team, we crafted a ‘story’ for how we saw WoW and their 2017 show. For 30 years, World of WearableArt has bewitched and beguiled.…
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CCNZ – Business and marketing strategy
I work with Chrons and Colitis NZ (CCNZ) on a voluntary basis, to assist CE Viv Gurrey with the development of their ongoing business, funding and marketing strategy.
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Elyse Robêrt 